Dr. Min
2022
Brand Identity & Company Profile Design
Dr. Min is a pioneering multidisciplinary therapy center based in Quang Ninh, Vietnam, dedicated to supporting children with intellectual and cognitive challenges. With a holistic and compassionate approach, Dr. Min integrates a variety of therapeutic methods to empower children in their development journey. The center is recognized for its commitment to professional excellence and its deep respect for individual differences, creating a safe and nurturing space for every child and their family.
The primary objective of the project was to craft a warm and empathetic brand identity that reflects Dr. Min’s mission of care, inclusion, and growth. The branding needed to visually communicate the center’s dedication to embracing each child’s uniqueness and potential. In addition to the visual identity, a comprehensive company profile was developed to present Dr. Min’s services, philosophy, and achievements in a compelling and emotionally resonant format — supporting the center’s outreach, partnerships, and community engagement efforts.
Conducted in-depth brand discovery sessions to understand Dr. Min’s core values, therapeutic approach, and positioning in the healthcare sector.
Designed a distinctive brand identity system centered around a logo featuring a stylized hand holding a colorful, brain-inspired form — symbolizing care, growth, and neurodiversity.
Developed a vibrant color palette and friendly typography to reflect warmth, hope, and child-centered energy.
Created a cohesive company profile layout and visual storytelling framework, highlighting services, team expertise, and patient impact.
Provided brand guidelines to ensure consistency across digital and printed communication.
Worked collaboratively with the client to refine messaging tone and align visual direction with emotional goals.
