Việt Nam National Foundation for Development and Investment
2023
Brand Identity Design
Vietnam National Foundation for Development and Investment (VNFDI) embodies the “Jewel of the Far East,” symbolizing the untapped potential of Vietnam’s southern region. Inspired by the nation’s core values—its people and land—the logo reflects a vibrant flow of national energy, from north to south and east to west, representing prosperity and growth. The “forest and sea” symbol, paired with a shining pearl, signifies a gateway to success and sustainable value.
To design a cohesive brand identity for VNFDI, highlighting its role as a leading investment fund that drives economic growth, attracts investors, and establishes credibility through a distinctive logo and consistent branding.
Designing the logo with a unique symbol and wordmark, developing comprehensive Brand Guidelines, creating office and media branding applications, and delivering a complete brand identity package that aligns with VNFDI’s mission and values.
