This project involved the 3D exhibition design for Xtep’s new collection launch event, Xtep Summer Melody. The objective was to create a vibrant and immersive brand space that captured the youthful, energetic spirit of the summer-inspired collection.

The concept translated the idea of “Summer Melody” into a dynamic event environment where fashion, movement, and music intersect. The space was divided into functional zones including a runway stage, product display area, interactive photo booth, and audience seating — ensuring both performance impact and experiential engagement.

Bright pastel tones, fluid shapes, and playful decorative elements were used to reflect the freshness of summer, while maintaining Xtep’s sporty identity. The integration of treadmills, mannequins, and branded backdrops reinforced the active lifestyle positioning of the collection.

The final 3D design delivered a cohesive launch environment that balanced fashion presentation, brand storytelling, and audience interaction — creating a memorable showcase for the Xtep Summer Melody collection.