ADP Workplace
2024
Event Key Visual Design
For ADP Workplace’s 2024 internal event in Ha Long, I was tasked with creating a bold and dynamic key visual that captured the spirit of transformation and unity. The theme, “Change What We Need”, emphasizes adaptability, innovation, and collective growth — values that resonate strongly within the organization.
The design features vibrant neon typography with a futuristic glow, set against a cosmic-inspired background. Flowing light trails and motion lines create a sense of speed and energy, symbolizing progress and forward momentum.
The color palette blends electric blues, purples, and pinks to evoke excitement and creativity, while maintaining a cohesive and modern brand feel.
This key visual served as the central graphic identity for the event, applied across various touchpoints including stage backdrops, digital screens, and promotional materials, ensuring a consistent and impactful visual experience for all participants.
