Caspi Group
2022
Brand Identity Design
With 17 years of development, Caspi Group has become a prominent player in transportation infrastructure construction in Northern Vietnam. The brand now seeks to reposition itself with a stronger, more professional identity aligned with its strategic ambitions.
To revamp Caspi’s brand identity and company profile in order to enhance credibility, support strategic bidding efforts, and communicate its growth-oriented vision through a cohesive and modern brand system.
Developed a new brand identity featuring a stylized “C” with an upward arrow, symbolizing progress and expansion.
Designed a unified visual system and brand guidelines.
Created a professional company profile showcasing capabilities, experience, and strategic direction.
Aligned visual language with the company’s values and market positioning.
