LG Vietnam
2026
Event Key Visual Design & 3D Design
The LG Consumer Electronics Convention 2026, held under the theme “AI – Thấu Cảm, Chạm Đỉnh Vươn Tầm” (Empathic AI, Touching Excellence, Reaching Greater Heights), is a flagship regional dealer event designed to showcase LG’s cutting-edge home appliance and consumer electronics line-up for the year 2026. Taking place in key regional hubs including the South and Central Highlands of Vietnam, the convention serves as a strategic platform to reinforce LG’s market leadership, empower key distributors and retail partners, and demonstrate how empathetic artificial intelligence seamlessly integrates into modern living spaces. The event brings together product innovation, interactive spatial design, and brand storytelling to foster strong business partnerships and elevate customer engagement across all home categories.
The overall visual concept synthesizes high-tech innovation with sleek, human-centered luxury. Anchored by LG’s iconic deep red palette combined with luminous magenta-purple digital gradients and warm architectural tones, the visual language establishes a striking contrast between advanced AI technology and comfortable home aesthetics. The central Key Visual features prospective light portals and glowing circuit elements, symbolizing a gateway to a smarter, tech-forward future driven by LG AI.
This aesthetic seamlessly translates into the physical exhibition layout through clean geometric structures, ambient halo lighting, and premium wooden textures. Display zones are strategically organized into immersive lifestyle showcases and modern product galleries, featuring dedicated spaces for LG AI Collection, StanbyME, XBOOM, QNED Evo AI displays, smart kitchen solutions, and advanced laundry systems like LG WashTower. By balancing modern architectural minimalism with vivid LED displays and warm interior accents, the spatial visual concept creates an engaging, high-end showroom atmosphere that reflects LG’s commitment to empathy, innovation, and operational excellence.
