Phuc Thanh An JSC
2024
Brand Identity Design
Company Profile Design
Founded in 2010 in Ninh Thuận, Vietnam, Phúc Thành An Joint Stock Company (PTA Group) has grown steadily under the visionary leadership of Chairman and CEO Nguyen Hoàng Dung. Over more than a decade of development, PTA has built a solid reputation through its commitment to sustainable growth, professionalism, and the successful execution of increasingly large-scale and complex projects in the construction and infrastructure sectors.
PTA Group is recognized for its strategic capabilities, forward-thinking leadership, and a dedicated team that continues to deliver high-impact results across Vietnam. With a strong foundation of expertise and trust, PTA aspires to reach new milestones in both domestic and international markets.
The goal of the project was to create a professional, cohesive, and future-oriented brand identity for PTA Group, one that communicates its values of trust, growth, and capability. In addition, the design of the company profile aimed to present PTA’s achievements, services, and long-term vision in a compelling and structured format — serving as a core business asset in both marketing and corporate communications.
A key requirement was to develop a visual system that is both timeless and flexible, reinforcing PTA’s credibility while allowing for adaptability as the company continues to scale.
Conducted strategic brand analysis and discovery to understand PTA Group’s positioning, vision, and growth trajectory.
Developed a distinctive logo system featuring the acronym “PTA” — combining simplicity with strategic symbolism, conveying strength and connection within the brand’s value chain.
Designed a consistent visual identity system, including typography, color palette, iconography, and supporting elements aligned with the brand’s ethos of professionalism and trust.
Created the company profile with a clear layout and messaging framework, highlighting PTA’s project portfolio, leadership, and market presence.
Provided comprehensive brand guidelines for future implementation across digital and print media.
Collaborated closely with the client team to refine messaging and visual direction to ensure alignment with business objectives and target audiences.
