WIDI Group

Client

WIDI Group

Completion Year

2022

Scope of Works

Brand Identity Design

Brand Overview

Established in May 2022, WIDI GROUP is a diversified conglomerate that brings together renowned investors and industry experts in real estate, communications, and branding. The name “WIDI” — short for “WE DEFINE” — encapsulates the brand’s mission to redefine business operations with strategic clarity and adaptability. Its identity is centered on innovation, modernization, and the pursuit of efficiency in an increasingly dynamic and competitive environment. The WIDI logo features a stylized “W” merged with the letter “I,” reflecting simplicity, modernity, and a forward-looking mindset.

Project Objective

The primary objective of the Brand Identity Design project was to build a cohesive, future-ready visual system that articulates WIDI GROUP’s bold vision and strategic positioning. The identity needed to reflect both the brand’s corporate sophistication and its innovative, energetic spirit. This system would serve as the foundation for all brand touchpoints, enabling consistency across communication materials, investor presentations, digital platforms, and brand activation campaigns.

Key Responsibilities

  • Developed the full brand identity system including logo, typography, color palette, and visual language.
  • Designed core brand applications such as business cards, letterheads, company profile templates, and social media guidelines.
  • Collaborated closely with stakeholders to align the design direction with strategic business goals.
  • Delivered a comprehensive Brand Guidelines document to ensure consistency across departments and future brand expansions.
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