This project involved the 3D exhibition booth design for Xtep at the Standard Chartered Hanoi Heritage Marathon 2025 — one of Vietnam’s most prestigious international running events.

The objective was to create a dynamic and high-impact brand space that reflected Xtep’s performance-driven identity while attracting runners and visitors throughout the marathon. The booth was designed as an immersive experience zone, combining product display, interactive engagement areas, and bold brand messaging.

Inspired by the theme “Pace the Future,” the design emphasized speed, innovation, and athletic excellence. The open-structure truss system enhanced visibility from multiple directions, while strong brand colors and performance-focused visuals reinforced Xtep’s positioning as a leading sportswear brand engineered for record breakers.