Bình Minh Group
2025
Event Key Visual Design
Le Blanc Heritage was introduced at a meaningful historical moment, following the administrative merger of Yên Bái into Lào Cai province — marking a new era of growth and transformation for Vietnam’s majestic Northwest region. Positioned in the heart of Yên Bái ward, the hotel stands as a symbol of progress, refinement, and cultural convergence.
This project involved the creative direction and key visual design for the Grand Opening Ceremony — an event celebrating not only the launch of a luxury hospitality landmark, but also a milestone in regional development.
The key visual centers around the architectural elegance of Le Blanc Heritage, showcasing the hotel as a luminous focal point against a refined, warm-toned backdrop. The building is rendered in a semi-realistic 3D style to emphasize its French classical façade, symmetry, and grandeur.
Flowing golden silk elements sweep across the composition, symbolizing prosperity, prestige, and a new beginning. The gold tones also reflect the celebratory spirit of the grand opening and the honor of receiving the First-Class Labor Medal. Subtle fireworks and radiant light accents enhance the ceremonial atmosphere, reinforcing the sense of achievement and national recognition.
